Day 2 Sessions

Enjoy Today's Sessions Until

Using Summits to Build Your Audience

Alexa Bigwarfe

With Paul Brodie, Host of & Founder of the List Building Summit 2025

In this LBS 25 Expert Session, Alexa covers how to use virtual summits to build your audience and establish expert positioning. Alexa also covers the best ways to use a summit to build your list, the importance of finding your niche, and the best lead magnets to use for your summit.

Alexa Bigwarfe is a USA Today best-selling author, publisher, and founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on author platform growth and fun, creative ways to market books. She is also the founder and host of the Women in Publishing Summit, a conference and community dedicated to empowering and educating authors and professionals in the publishing industry. Alexa owns three hybrid publishing houses, Kat Biggie Press, Chrysalis Press, and Purple Butterfly Press.

You can get in touch with Alexa at https://writepublishsell.com/summitsuccess/

Leveraging Social Media to Build Your Audience

Shelby Leigh

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this LBS 25 Expert Session, Shelby covers strategies right now that you can use to increase your audience. Shelby also mentions the social media platforms that work best to give you the best return on investment.

Shelby Leigh is the founder of Marketing By Shelby and the bestselling author of three books. With 8 years of social media management experience and an audience of more than 500k as an author, Shelby is proud to teach other authors how they can use social media to sell more books. Through her courses, guides and marketing membership, Shelby has taught over 5000 authors how to effectively use social media.

You can get in touch with Shelby at https://www.marketingbyshelby.com/

How to Use a Course for List Building

Ray Brehm

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this LBS Expert Session, Ray demonstrates how to take a book or any other content and turn it into an online course or webinar in a matter of seconds with his new software.

Ray Brehm, aka The Summit Guy, is a USA Today and Wall Street Journal Bestseller Author and Virtual Event Expert. He is also the founder of Pubfunnels, the #1 Business Hub for Authors.

You can get learn more at https://danielhall.gumroad.com/l/raygenerator

Lead Magnet Ideas for the inside of your Book

Monique Danielle

With Ray Brehm, Host & Founder of the List Building Summit 2025

In this Expert Session, Ray Brehm and Monique Danielle discuss how authors can effectively use Atticus software for book formatting and list building through lead magnets. They emphasize the importance of strategically placing enticing offers within the book to capture reader interest and build an email list. Additionally, they highlight the new collaboration features of Atticus, which allow authors to co-write and share resources easily, enhancing the value of their content.

Atticus is book writing and formatting software designed by authors, for authors. With a varied background in self-publishing and design, Monique Danielle supports self-publishing authors in using Atticus to save time and money, while still publishing professional quality books.

Learn more about Atticus at https://atticus.io

Your Most Powerful Lead Magnet: The Pocket Guide

Kevin Mullani

With Ray Brehm, Host & Founder of the List Building Summit 2025

In this Expert Session, Kevin Mullani discusses the concept of pocket guides as powerful lead magnets that offer concise, actionable content for business owners. He explains how these short books can effectively build trust and authority while providing immediate value to readers, thus enhancing lead generation compared to traditional methods. Additionally, the session introduces an AI tool designed to streamline the creation of pocket guides from existing presentations, making it easier for creators to leverage this marketing asset.

Kevin Mullani is a publisher, ghostwriter, nonfiction book-coach, and closet digital marketer who is bridging the gap between online sales experts and the publishing industry.

Learn more about Pocket Guides at https://raybrehm.gumroad.com/l/presentation2pocketguide

Get Kevin Mullani's Pocket Guide Profits PDF here.