Here's How The Summit Works
You’ll get a new email with a unique access link each day of the 5-day List Building Summit showing you which top experts are presenting.
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All of the expert sessions will close 48 hours after they go live -- after that, they will be locked away in the Premium Pass Vault.
You can view the full summit schedule /agenda below.
Your Summit Sessions Schedule
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Day 1
Paul Brodie
Strategic List Building Techniques for Success
In this LBS 25 Expert Session, Paul covers several different list building techniques guaranteed to grow your list. Paul also covers engagement strategies to help turn readers into clients.
Derek Doepker
Why Building Your List Is More Important Than Book Sales
In this Expert Session, Derek Doepker shares his journey from aspiring rock star to successful author and entrepreneur, emphasizing the importance of building an email list as the core of a sustainable business. He discusses effective lead magnets and the necessity of creating compelling offers that genuinely attract subscribers, while also highlighting common pitfalls that authors encounter. The session concludes with insights on leveraging partnerships, giveaways, and strategic advertising to consistently grow an engaged audience.
Arielle Haughee
Crafting Magnetic Lead Magnets: How to Attract Readers and Grow Your List
In this LBS 25 Expert Session, Arielle covers how people can market their lead magnets for list building, the best way to deliver a lead magnet, and how often you should change your lead magnet.
Daniel Hall
Add Values to Partners, Add Emails to your List
In this Expert Session, Ray Brehm interviews Daniel Hall about the innovative AI Generator Gold, a program designed to help individuals build their email lists and create products quickly by generating detailed outputs from their existing content. Daniel emphasizes the importance of providing value to partners and their audiences, demonstrating how users can collaborate and create effective marketing tools without needing extensive technical skills. The discussion highlights the potential for anyone, regardless of their starting point, to leverage AI to enhance their content creation and list-building efforts effectively.
John Tighe
Using AI to Build Your Audience
In this LBS 25 Expert Session, John covers how to use AI to speed up the process in building your audience. John also covers the best practices to creating bonus content that will make someone give you their email address in exchange, and talks about how to use deep research with figuring out the best lead magnets to use and how to leverage that for building your audience.
Rob Kosberg
There are Only 3 Ways To Build Your Audience
In this Expert Session, Rob Kosberg shares his extensive experience in list building, detailing the evolution of his methods over the years from traditional advertising to leveraging digital platforms. He emphasizes the importance of having a solid offer and highlights various strategies for generating leads, including paid ads, content creation, and outreach. The discussion also touches on the significance of nurturing relationships with past clients and utilizing tools like webinars and low-ticket products to build an engaged email list.
Day 1 Available in:
Day 2
Alexa Bigwarfe
Using Summits to Build Your Audience
In this LBS 25 Expert Session, Alexa covers how to use virtual summits to build your audience and establish expert positioning. Alexa also covers the best ways to use a summit to build your list, the importance of finding your niche, and the best lead magnets to use for your summit.
Shelby Leigh
Leveraging Social Media to Build Your Audience
In this LBS 25 Expert Session, Shelby covers strategies right now that you can use to increase your audience. Shelby also mentions the social media platforms that work best to give you the best return on investment.
Ray Brehm
How to Use a Course for List Building
In this LBS Expert Session, Ray demonstrates how to take a book or any other content and turn it into an online course or webinar in a matter of seconds with his new software.
Monique Danielle
Lead Magnet Ideas for the inside of your Book
In this Expert Session, Ray Brehm and Monique Danielle discuss how authors can effectively use Atticus software for book formatting and list building through lead magnets. They emphasize the importance of strategically placing enticing offers within the book to capture reader interest and build an email list. Additionally, they highlight the new collaboration features of Atticus, which allow authors to co-write and share resources easily, enhancing the value of their content.
Kevin Mullani
Your Most Powerful Lead Magnet: The Pocket Guide
In this Expert Session, Kevin Mullani discusses the concept of pocket guides as powerful lead magnets that offer concise, actionable content for business owners. He explains how these short books can effectively build trust and authority while providing immediate value to readers, thus enhancing lead generation compared to traditional methods. Additionally, the session introduces an AI tool designed to streamline the creation of pocket guides from existing presentations, making it easier for creators to leverage this marketing asset.
Day 2 Available in:
Day 3
Ray Brehm
How to Save a Fortune and Grow Your Author Business with Pubfunnels
In this GPS Expert Session, Ray covers how you can save a fortune and grow your author business with Pubfunnels. Building your author brand can be overwhelming with all the different products and services that you need ranging from a CRM like MailChimp, a scheduling program like Calendly, affiliate management with ThriveCart, a website builder like WordPress or Kajabi, a course management system like Teachable or Thinkific, a lead magnet and optin system like Leadpages, webinar management and virtual summits with Kartra, and AI programs like Chat GPT.
This process can be incredibly overwhelming, complicated to integrate, time intensive and very costly.
What if you could have a program that takes care of all these things for a fraction of the price?
Marcy Pusey
Strategies to Build Your List and Engage with Your Audience
In this LBS 25 Expert Session, Marcy covers her keys to successful list building strategies including how to build your list through specific lead magnets, engagement strategies on how to connect with your audience, and leveraging calls to action to turn readers into clients.
Jessie Cunniffe
Leads Not Likes: Finding an Approach that Works on Social Media for Sustained List Building
In this LBS 25 Expert Session, Jessie covers which social media sites work best to turn followers into subscribers. Jessie also covers how many chat works and the importance of using threads on both Instagram and X. In addition, Jessie covers the only call to action that she uses to build her list on social media.
Ray Brehm
Using Whiteboard Demos for your Optins
In this Expert Session, Ray shows how Toobly is an intuitive doodle video creation tool designed for anyone who wants to create eye-catching whiteboard animations quickly and easily—no design skills required. But it is not just whiteboards. You can create chalkboards, and glassboards as well. You can produce doodle style videos by combining pre-designed assets with your own creativity. Whether you’re creating marketing content, educational materials, social media posts, or business presentations, Toobly simplifies the process and helps you deliver your message with impact.
Chris Behnke
The Four Hidden Triggers Every Lead Magnet, Email, and Offer Must Include
In this Expert Session, nationally recognized strategist Chris Behnke reveals why most lead magnets and emails only connect with a fraction of your audience—and how to fix it using the Nexus Profile. Discover the four unchanging motivational drivers that determine how people make decisions (and how to speak directly to each one). You’ll walk away with instantly usable tips for better email engagement, smarter segmentation, and list-building strategies that actually stick. Don’t miss this if you’re tired of shouting into the void—and ready to write emails that land.
Neil Gordon
The Most Powerful Sentence of Your Lead Magnet
In this Expert Session, Neil Gordon, author of The Most Powerful Sentence of All Time, discussed how to craft persuasive messages. He emphasizes identifying a core idea, a “silver bullet,” that encapsulates the essence of a message. This core idea, strategically placed, empowers the audience by convincing them that positive change is possible, resulting in greater engagement and impact.
Day 3 Available in:
Day 4
Jon Schumacher
List Building and Selling Via Webinars
This expert session outlines a typical webinar strategy and differentiates between goals of booking calls versus direct selling in webinars. Jon discusses various strategies for follow-up sequences in sales, emphasizing the importance of understanding nuances involved in the process, such as the timing of presentations and follow-up sequences. Additionally, he highlights the importance of using webinars as a sales vehicle and provides insights into comparison metrics for live and Evergreen webinars in terms of lead to sale conversion rates.
Ray Brehm
Lead Magnets You Can Create Right Now
In this expert session, Ray shares some common but highly effective lead magnets you can create right now from your book.
Eric Van Der Hope
A Before B. No exceptions. Audience Before Book Launch
In this LBS 25 Expert Session, Eric shares the Dos and Don'ts of building a high quality list, and why you should be doing this before you publish your book.
Joshua Sprague
How To Get Your Email List Addicted To Your Emails
In this LBS 25 Expert Session, Joshua covers strategies that he has used to build a thriving list including how to build relationships with your audience, being authentic, and the bridge question that turns any email into sales without being salesy.
Alina Vincent
Building Your Audience: The Power of Paid and Free Challenges
Challenges can be used to sell various products and services, leading to increased conversions. They can also serve as a starting point for individuals without an existing audience, providing them with their first digital product. This session shares the importance of understanding customer desires and needs in creating effective challenges and discusses the promoting the right type of challenge with an established audience.
Kris Safarova
The 9-story email strategy that makes sending daily emails easy
In this Expert Session, bestselling author and founder of StrategyTraining.com, Kris Safarova, reveals her 9-part storytelling framework that fuels her daily emails and keeps her audience loyal and engaged. Discover how to build a real relationship with your list—starting from email #1—and never run out of things to say. If writing to your list feels awkward, inconsistent, or overwhelming, this is the session you didn’t know you needed.
Day 4 Available in:
Day 5
Paul Brodie
Closing Session and Special Live Event Announcements
Ray Brehm
Closing Session and Special Live Event Announcements
In this LBS 25 Expert Session, Ray & Paul recap LBS 25, cover next steps, and they have a special announcement for two upcoming live events that will be held over the next two weeks to help in your list building journey.
Day 5 Available in:
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Plus Bonuses valued at $2,685
