Day 3 Sessions

Enjoy Today's Sessions Until

How to Save a Fortune and Grow Your Author Business with Pubfunnels

Ray Brehm

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this Expert Session, Ray covers how you can save a fortune and grow your author business with Pubfunnels. Building your author brand can be overwhelming with all the different products and services that you need ranging from a CRM like MailChimp, a scheduling program like Calendly, affiliate management with ThriveCart, a website builder like WordPress or Kajabi, a course management system like Teachable or Thinkific, a lead magnet and optin system like Leadpages, webinar management and virtual summits with Kartra, and AI programs like Chat GPT.

This process can be incredibly overwhelming, complicated to integrate, time intensive and very costly.

What if you could have a program that takes care of all these things for a fraction of the price?

Ray Brehm, aka The Summit Guy, is a USA Today and Wall Street Journal Bestseller Author and Virtual Event Expert. He is also the founder of Pubfunnels, the #1 Business Hub for Authors.

Learn more about Pubfunnels at https://joinpubfunnels.com/paul

Strategies to Build Your List and Engage with

Your Audience

Marcy Pusey

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this LBS 25 Expert Session, Marcy covers her keys to successful list building strategies including how to build your list through specific lead magnets, engagement strategies on how to connect with your audience, and leveraging calls to action to turn readers into clients.

Marcy Pusey, therapist, Certified Trauma and Resilience Practitioner, is an award-winning author of books for adults and children, a 2x TEDx speaker, and the Founder of Miramare Ponte Press. She enjoys helping fellow authors pursue their writing dreams by providing them with writing coaching and Done-For-You/Done-With-You publishing services.

Get Marcy's free guide to publishing for adults: https://miramarepontepress.com/publishing-checklist

Get Marcy's free guide to publishing for children: https://miramarepontepress.com/publish

Leads Not Likes: Finding an Approach that Works on Social Media for Sustained List Building

Jessie Cunniffe

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this LBS 25 Expert Session, Jessie covers which social media sites work best to turn followers into subscribers. Jessie also covers how many chat works and the importance of using threads on both Instagram and X. In addition, Jessie covers the only call to action that she uses to build her list on social media.

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. When she’s not writing or dreaming up the next BBM product, Jessie can be found journaling, exploring new ocean pools, and playing her guitar. On the occasion she manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.

anatomyofabookblurb.com — Free fiction and non-fiction blurb PDF, plus downloaders get a limited time offer to grab Book Blurb Magic (the course) for $37 instead of $67.

bookblurbmagic.com

@bookblurbmagic

Using Whiteboard Demos for your Optins

Ray Brehm

With Paul Brodie, Host & Founder of the List Building Summit 2025

In this Expert Session, Ray shows how Toobly is an intuitive doodle video creation tool designed for anyone who wants to create eye-catching whiteboard animations quickly and easily—no design skills required. But it is not just whiteboards. You can create chalkboards, and glassboards as well.

You can produce doodle style videos by combining pre-designed assets with your own creativity. Whether you’re creating marketing content, educational materials, social media posts, or business presentations, Toobly simplifies the process and helps you deliver your message with impact.

Ray Brehm, aka The Summit Guy, is a USA Today and Wall Street Journal Bestseller Author and Virtual Event Expert. He is also the founder of Pubfunnels, the #1 Business Hub for Authors.

The Four Hidden Triggers Every Lead Magnet, Email, and Offer Must Include

Chris Behnke

With Ray Brehm, Host & Founder of the List Building Summit 2025

In this Expert Session, nationally recognized strategist Chris Behnke reveals why most lead magnets and emails only connect with a fraction of your audience—and how to fix it using the Nexus Profile. Discover the four unchanging motivational drivers that determine how people make decisions (and how to speak directly to each one). You’ll walk away with instantly usable tips for better email engagement, smarter segmentation, and list-building strategies that actually stick. Don’t miss this if you’re tired of shouting into the void—and ready to write emails that land.

Chris Behnke is a visionary strategist, serial entrepreneur, and creator of the NEXUS Profile—an innovative system transforming how businesses optimize leadership, culture, and performance. With decades of experience in executive leadership, behavioral science, and team dynamics, he equips companies with cutting-edge strategies to unlock their highest potential and accelerate growth.

You can get in touch with Chris at https://bit.ly/thebusinesscode

The Most Powerful Sentence of Your Lead Magnet

Neil Gordon

With Ray Brehm, Host & Founder of the List Building Summit 2025

In this Expert Session, Neil Gordon, author of The Most Powerful Sentence of All Time, discussed how to craft persuasive messages. He emphasizes identifying a core idea, a “silver bullet,” that encapsulates the essence of a message. This core idea, strategically placed, empowers the audience by convincing them that positive change is possible, resulting in greater engagement and impact.

Neil Gordon is the author of The Most Powerful Sentence of All Time. He is a former editor from Dutton, now a division of Penguin Random House, and has been featured on Forbes, Fortune, Inc., and Entrepreneur.

You can get in touch with Neil at https://here.neilcanhelp.com/104-opening-lines

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@ 2025 The List Building Summit is curated by Ray Brehm and Paul Brodie